Bessie — Your practice runs. Bessie handles the rest.
Built for dental practices

Your practice runs. Bessie handles the rest.

Bessie is the behind-the-scenes assistant that answers new patients, fills open chairs, chases the follow-ups, and shows you exactly where your patients came from — so your team can stay with the person in the chair.

Get Started Full done-for-you setup included, every plan.

Trusted by practice owners like you

Bright Smile Dental Riverstone Family Dental Lakeview Orthodontics Cedar Dental Group Summit Smiles Harbor Point Dental

Everything your practice needs. Handled.

The work that happens between the phone ringing and the patient sitting down — done automatically, every time.

Fill the schedule

New patients book online, get confirmed, and get reminded — so fewer chairs sit empty and fewer people no-show.

Collect what you're owed

Automated invoices, payment links, and balance reminders — so treatment balances stop aging on a spreadsheet.

Follow up automatically

Every new patient inquiry, unscheduled treatment plan, and six-month recall gets followed up — without anyone remembering to.

One inbox for everything

Texts, emails, web chat, and missed-call replies land in a single place your front desk actually watches.

Grow your reviews

Happy patients get asked at the right moment, so the practice down the street stops out-ranking you on Google.

See what's actually working

Every lead is tagged to where it came from, so you know which ads, referrals, and listings bring real patients.

The question no one can answer

Where did that patient actually come from?

Most practices spend real money on ads, listings, mailers, and referral relationships — and have no honest way to tell which ones produced a patient in the chair.

Bessie tags every call, form, and chat with its source, then follows it all the way to the booked appointment. So instead of guessing, you get a straight answer: this worked, that didn't.

New patients this month

By source • 47 total

Google search Patient referrals Instagram ads Insurance directory Walk-in 18 12 8 6 3
One system. Everything connected.

Your whole practice, on one screen.

Schedule, patient messages, balances, reviews, and marketing — brought together in one calm dashboard instead of six logins nobody has time to check.

Good morning, Dr. Reed 👋

Here's what's happening at the practice today.

Appointments today18
Production this month$86,400
New patient leads47
Google rating4.9 ★
Today's schedule
8:00Sarah JohnsonHygiene
9:30Mike CarterNew patient
11:00Emily DavisCrown seat
1:30Jessica LeeWhitening
3:00Daniel OrtizConsult
Needs attention
Unscheduled treatment12 patients
Due for recall34 patients
Open balances$4,120
Missed calls today2 replied
Review requests sent9 this week
“We were losing new patients and didn't even know it. Now every call and form gets answered, the recall list works itself, and I can finally see which marketing is worth the money.”
Dr. J. Whitman — Owner, Bright Smile Dental

Bessie is not just software.
Bessie is the teammate behind the front desk, quietly making sure nothing gets dropped.

The messy middle

New patients leak out between the call and the chair.

Nothing here is anyone's fault. It's just what happens when a busy front desk is the only thing holding the process together.

New patient form submitted at 7pm — nobody calls back until Thursday
Missed call during a procedure, never returned
Treatment plan presented, never followed up on
Six-month recall comes and goes with no reminder
Happy patient walks out, never asked for a review
Ad spend renews with no idea what it produced
Patient hasn't been in for two years, never reactivated
Unpaid balance quietly ages past 90 days

Bessie was built for what happens next.

Why Bessie is different

Your team shouldn't have to become software admins.

Typical practice software

  • Too many settings
  • Too many dashboards
  • Too much setup left to you
  • Too much for the front desk to remember

Bessie

  • Simplified down to what a practice actually uses
  • Implemented for you, faster
  • Designed around the owner and the front desk
  • Quietly handles the repetitive work

You didn't go to dental school to become an automation expert. You just want it to work.

The power behind Bessie

Built on proven infrastructure.

Bessie is built on established, all-in-one business software trusted by over 1.4M businesses. We take that power, dress it up, simplify it, implement it, and fast-track it — so your practice moves forward without building anything yourself.

Proven at scale

The system underneath Bessie is already trusted by more than a million businesses every day.

Set up for you

We do the heavy lifting, so nobody on your team gets stuck configuring anything.

One connected system

Bookings, messages, payments, reviews, and marketing all talk to each other instead of living in separate tools.

Built for real practices

Simple, human, and shaped around how an owner-run practice actually works day to day.

Pricing

One flat plan. Nothing hidden.

Every plan includes full setup — done for you, not by you. No free-trial gimmicks; we'll have your practice running in days.

Bessie

Everything your practice needs, fully set up for you

$127/mo

or $1,295/year — save $229

  • Online booking & appointment reminders
  • Automated payment collection & balance reminders
  • Automatic follow-up for new patients & recalls
  • One shared inbox for texts, email & web chat
  • Missed-call text back
  • Review & reputation management
  • Lead source tracking & simple reporting
  • Full white-glove setup & onboarding
Get Started

Every plan includes done-for-you setup

We import your existing patient contacts, connect your booking and payments, and configure everything before you log in for the first time. No software to learn, no forms to fill out alone.

Switching is easier than staying

If your practice is juggling separate tools for email, booking, reviews, and payments today, here's what changes.

Before Bessie

  • Separate logins for email, booking, reviews, and payments
  • The same patient info re-typed in three places
  • Recalls and follow-ups chased by memory and sticky notes
  • No honest answer on which marketing brought patients in

With Bessie

  • One place for bookings, payments, and patient messages
  • Your contacts imported once, kept in sync everywhere
  • Follow-ups, recalls, and review requests sent automatically
  • A simple dashboard showing what's working, at a glance

Questions before you switch

The things practice owners usually ask before moving off their current setup.

What happens to our existing patient contacts?

We import them for you as part of setup. Nothing gets left behind, and nobody on your team has to touch a spreadsheet.

Does this replace our practice management software?

No. Bessie handles everything around the appointment — new patient inquiries, reminders, follow-up, reviews, and marketing tracking. Your clinical and charting system stays exactly where it is.

Does the front desk need technical skills to run it?

No. Bessie is built and connected for you. Day to day, your team is simply using it, not maintaining it.

How long does setup take?

Most practices are fully connected within days, not weeks. We'll walk you through the exact timeline before you commit.

Can we switch from monthly to annual later?

Yes — you can move to annual billing anytime to lock in the savings. There's no long lock-in required to start.

Ready to let Bessie handle the rest?

$127/month, or save with annual billing. Full setup included.